http://www.momlookwhatimade.com Mom! Look what I made Mon, 11 Mar 2013 11:31:01 +0000 http://www.momlookwhatimade.com en http://www.momlookwhatimade.com/Ben-1 http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ben-1 Mon, 11 Mar 2013 11:31:01 +0000 Mom! Look what I made 5136572 "Vrij met Ben" - Concept - Made at KesselsKramer Vrij met Ben from Mom! Look what I made on Vimeo. "Vrij met Ben" - Concept - Made at KesselsKramer Vrij met Ben from Mom! Look what I made on Vimeo. http://www.momlookwhatimade.com/Seat-1 http://www.momlookwhatimade.com/following/momlookwhatimade.com/Seat-1 Thu, 07 Mar 2013 12:41:59 +0000 Mom! Look what I made 5115685 "Solar Price" - Concept, Art Direction, Design - Made at Grey London (Proposal) Europe’s biggest Solar Panel Park is on the rooftop of the SEAT Martorell car factory in Spain and generates 13.000.000 kWh every year. Every august the production shuts down, and the employers go on holiday leaving the solar panels saving energy. So we thought, why not use all this solar energy on something more exciting than the electricity bill? <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web1_905.png" width="905" height="542" width_o="905" height_o="542" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web1_o.png" data-mid="27549319" border="0" align="left"/> Seat Solar Price. An online live price drop allowing you to pre-order the new, soon to be released Seat Leon. <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web32_905_905.png" width="905" height="1269" width_o="905" height_o="1269" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web32_905_o.png" data-mid="28499648" border="0" align="left"/> More sun meant more energy and a faster price drop. <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web7_905.png" width="905" height="832" width_o="905" height_o="832" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web7_o.png" data-mid="27549937" border="0" align="left"/> Night time meant less energy and a slower price drop. <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web4_905.png" width="905" height="916" width_o="905" height_o="916" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web4_o.png" data-mid="27549339" border="0" align="left"/> The price would keep getting lower as the kWh got higher. A real time calculation converted the collected energy into a live price drop on the car. <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web5_905.png" width="905" height="737" width_o="905" height_o="737" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web5_o.png" data-mid="27549353" border="0" align="left"/> But as soon as someone bought a car, the price would go back to £20.000 and the live price drop would start again on a new car. <img src="http://payload140.cargocollective.com/1/0/15227/5115685/web6_905.png" width="905" height="683" width_o="905" height_o="683" src_o="http://payload140.cargocollective.com/1/0/15227/5115685/web6_o.png" data-mid="27549362" border="0" align="left"/> "Solar Price" - Concept, Art Direction, Design - Made at Grey London (Proposal) Europe’s biggest Solar Panel Park is on the rooftop of the SEAT Martorell car... http://www.momlookwhatimade.com/Ed-Prosek http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ed-Prosek Mon, 04 Feb 2013 09:42:22 +0000 Mom! Look what I made 4041704 "Homeward Bound" - Concept, Art Direction - Made at Grey London To promote the new sigle, Homeward Bound, by Ed Prosek we created a mobile website that allows you to listen to Ed's music for free in one location. At home. Case film: Ed Prosek from Mom! Look what I made on Vimeo. The way we listen to music has changed. Technology has made it accesible anywhere anytime. People don't just sit down to listen to music anymore. <img src="http://payload87.cargocollective.com/1/0/15227/4041704/ed_changes_905.jpg" width="905" height="512" width_o="905" height_o="512" src_o="http://payload87.cargocollective.com/1/0/15227/4041704/ed_changes_o.jpg" data-mid="28601294" border="0" align="left"/> With use of mobile GPS technology people could listen to Homeward Bound for free, but only at home. <img src="http://payload87.cargocollective.com/1/0/15227/4041704/ed_mom_change1 copy_905.png" width="905" height="2028" width_o="905" height_o="2028" src_o="http://payload87.cargocollective.com/1/0/15227/4041704/ed_mom_change1 copy_o.png" data-mid="28602225" border="0" align="left"/> <img src="http://payload87.cargocollective.com/1/0/15227/4041704/ed_change2_905.jpg" width="905" height="383" width_o="905" height_o="383" src_o="http://payload87.cargocollective.com/1/0/15227/4041704/ed_change2_o.jpg" data-mid="28601293" border="0" align="left"/> <img src="http://payload87.cargocollective.com/1/0/15227/4041704/ed_mom_change2_905.png" width="905" height="497" width_o="905" height_o="497" src_o="http://payload87.cargocollective.com/1/0/15227/4041704/ed_mom_change2_o.png" data-mid="28601669" border="0" align="left"/> "Homeward Bound" - Concept, Art Direction - Made at Grey London To promote the new sigle, Homeward Bound, by Ed Prosek we created a mobile website that allows... http://www.momlookwhatimade.com/The-Times-Sunday-Times http://www.momlookwhatimade.com/following/momlookwhatimade.com/The-Times-Sunday-Times Fri, 16 Nov 2012 06:16:36 +0000 Mom! Look what I made 4253377 "Eat Our Words" - Concept, Art Direction - Made at Grey London Press and outdoor campaign to promote two weeks of food celebration in The Sunday Times and The Times. <img src="http://payload97.cargocollective.com/1/0/15227/4253377/poster_905.jpg" width="905" height="1458" width_o="905" height_o="1458" src_o="http://payload97.cargocollective.com/1/0/15227/4253377/poster_o.jpg" data-mid="23122457" border="0" align="left"/> <img src="http://payload97.cargocollective.com/1/0/15227/4253377/poster2-1_905.jpg" width="905" height="417" width_o="905" height_o="417" src_o="http://payload97.cargocollective.com/1/0/15227/4253377/poster2-1_o.jpg" data-mid="23123982" border="0" align="left"/> <img src="http://payload97.cargocollective.com/1/0/15227/4253377/poster3_905.jpg" width="905" height="417" width_o="905" height_o="417" src_o="http://payload97.cargocollective.com/1/0/15227/4253377/poster3_o.jpg" data-mid="23123987" border="0" align="left"/> Food and tableware letter sculptures: <img src="http://payload97.cargocollective.com/1/0/15227/4253377/closeups1_905.png" width="905" height="2022" width_o="905" height_o="2022" src_o="http://payload97.cargocollective.com/1/0/15227/4253377/closeups1_o.png" data-mid="23117215" border="0" align="left"/><img src="http://payload97.cargocollective.com/1/0/15227/4253377/closeups2_905.png" width="905" height="2286" width_o="905" height_o="2286" src_o="http://payload97.cargocollective.com/1/0/15227/4253377/closeups2_o.png" data-mid="23117231" border="0" align="left"/> "Eat Our Words" - Concept, Art Direction - Made at Grey London Press and outdoor campaign to promote two weeks of food celebration in The Sunday Times and The... http://www.momlookwhatimade.com/KesselsKramer http://www.momlookwhatimade.com/following/momlookwhatimade.com/KesselsKramer Fri, 18 May 2012 16:48:28 +0000 Mom! Look what I made 2422069 "Advertising for people who don't like advertising" - Concept, Art Direction, Direction - Made at KesselsKramer Maybe you´re in the industry. Maybe you´re a client. Maybe you´re a student. Maybe you just hate brands pulling some Clockwork Orange style brainwashing while you´re trying to watch Australian Master Chef. This is a film about a book about a communications agency that doubts most communications. The agency´s name is KesselsKramer, and its scepticism has led to a style of advertising which aims to be human and truthful. Sometimes, it succeeds. Sometimes, it doesn´t. In this book, KesselsKramer documents its creative efforts, offers advice, and reaches out to sceptics whom it admires. Among them: Alex Bogusky, Stefan Sagmeister, Steve Henry, Anthony Burrill, Hans Aarsman and Mark Fenske. <img src="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_1_905.jpg" width="905" height="349" width_o="905" height_o="349" src_o="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_1_o.jpg" data-mid="28005488" border="0" align="left"/> <img src="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_4_905.jpg" width="905" height="349" width_o="905" height_o="349" src_o="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_4_o.jpg" data-mid="28005705" border="0" align="left"/> <img src="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_3_905.jpg" width="905" height="349" width_o="905" height_o="349" src_o="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_3_o.jpg" data-mid="28005721" border="0" align="left"/> <img src="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_6_905.jpg" width="905" height="349" width_o="905" height_o="349" src_o="http://payload6.cargocollective.com/1/0/15227/2422069/Adv_Book_6_o.jpg" data-mid="28005738" border="0" align="left"/> You can buy the book here. "Advertising for people who don't like advertising" - Concept, Art Direction, Direction - Made at KesselsKramer Maybe you´re in the industry. Maybe you´re a... http://www.momlookwhatimade.com/Nordic-Noodle http://www.momlookwhatimade.com/following/momlookwhatimade.com/Nordic-Noodle Wed, 11 Jan 2012 05:01:14 +0000 Mom! Look what I made 2478911 - Concept, Art Direction, Design, Visual Identity, Retail - Made at Mom! Look what I made - Film Production by Makropol - Sound design by Pitch & Sync - Website development by I like to play - Featured on Design you trust - Nominated best Takeaway restaurant in Copenhagen 2012 AOK Brief: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/panda copy.png" width="422" height="342" width_o="422" height_o="342" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/panda copy_o.png" data-mid="12499360" border="0" align="left"/> Solution: Name and visual identity: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/top logo_905.jpg" width="905" height="322" width_o="905" height_o="322" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/top logo_o.jpg" data-mid="12876740" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/0/15227/2478911/kort_905.png" width="905" height="241" width_o="905" height_o="241" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/kort_o.png" data-mid="13067224" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/0/15227/2478911/font2_905.png" width="905" height="241" width_o="905" height_o="241" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/font2_o.png" data-mid="13196703" border="0" align="left"/> Nordic Noodle short film: Nordic Noodle website: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/side1_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side1_o.jpg" data-mid="13066867" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side2_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side2_o.jpg" data-mid="13066868" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side3_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side3_o.jpg" data-mid="13066869" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side4_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side4_o.jpg" data-mid="13066870" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side5_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side5_o.jpg" data-mid="13066871" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side6_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side6_o.jpg" data-mid="13066872" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/side7_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side7_o.jpg" data-mid="13066873" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/0/15227/2478911/mobile-screen-display_905.png" width="905" height="1029" width_o="905" height_o="1029" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/mobile-screen-display_o.png" data-mid="14572859" border="0" align="left"/> The Nordic Noodle website news feed is linked to their facebook wall: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/facebook2_905.png" width="905" height="1515" width_o="905" height_o="1515" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/facebook2_o.png" data-mid="17398180" border="0" align="left"/> Posters: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE KROLLE_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE KROLLE_o.jpg" data-mid="12876145" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE GITTE X_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE GITTE X_o.jpg" data-mid="12876144" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE X_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE X_o.jpg" data-mid="12876146" border="0" align="left"/> Menu & placemat: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/menukort_9055_905_905.png" width="905" height="902" width_o="905" height_o="902" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/menukort_9055_905_o.png" data-mid="23901881" border="0" align="left"/> Picture style: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/picture_style_18_905.jpg" width="905" height="625" width_o="905" height_o="625" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/picture_style_18_o.jpg" data-mid="13380635" border="0" align="left"/> Instore: <img src="http://payload8.cargocollective.com/1/0/15227/2478911/paperback_905_905.png" width="905" height="560" width_o="905" height_o="560" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/paperback_905_o.png" data-mid="13196664" border="0" align="left"/> <img src="http://payload8.cargocollective.com/1/0/15227/2478911/resturant_905.jpg" width="905" height="3096" width_o="905" height_o="3096" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/resturant_o.jpg" data-mid="17323798" border="0" align="left"/> Instore photography by Tobias Grinvalds - Concept, Art Direction, Design, Visual Identity, Retail - Made at Mom! Look what I made - Film Production by Makropol - Sound design by Pitch & Sync - ... http://www.momlookwhatimade.com/J-B-Global http://www.momlookwhatimade.com/following/momlookwhatimade.com/J-B-Global Tue, 29 Nov 2011 10:38:27 +0000 Mom! Look what I made 2246754 "City Remix" - Concept, Art Direction, Music supervision - Made at KesselsKramer - Produced by One more production - Print photography by Hans Wilschut - Featured on Luerzer's Archive The Start a Party campaign firmly established J&B as a party whisky. For the next campaign, J&B asked KesselsKramer to develop a participation campaign. This new J&B City Remix campaign encourages consumers around the world to Start a Party by hearing the party potential and turning their city into a dance track. A natural next step from inviting people to see the party potential anywhere. We joined forces with producer Russ Chimes to create a unique international music project for the party whisky J&B. J&B City Remix has been launched across 12 countries to inspire people all over the world to make music in an unconventional way. This J&B initiative is designed specifically to celebrate global cities and the energy that makes them special. Taking inspiration from ambient city sounds, Chimes created a unique party track composed of a mix between the vibrancy of urban metropolises and a memorable bass line. To help bring this concept to life, we created a music video and a TVC to accompany the track, showing how everyday sounds can lead to great music. Music Video: TVC: Consumers are encouraged to help create their local music track, by uploading their city sounds with this special J&B app. A local DJ will use these sounds to create a dancetrack, which will be launched at J&B parties around the globe in 2012: <img src="http://payload.cargocollective.com/1/0/15227/2246754/iphonefrontside_905.png" width="844" height="630" width_o="844" height_o="630" src_o="http://payload.cargocollective.com/1/0/15227/2246754/iphonefrontside_o.png" data-mid="11274248" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/15227/2246754/jb_web2_7_905.png" width="905" height="867" width_o="905" height_o="867" src_o="http://payload.cargocollective.com/1/0/15227/2246754/jb_web2_7_o.png" data-mid="27982681" border="0" align="left"/> Global J&B City Remix Launch Parties ft Russ Chimes: <img src="http://payload.cargocollective.com/1/0/15227/2246754/fest_905.jpg" width="905" height="898" width_o="905" height_o="898" src_o="http://payload.cargocollective.com/1/0/15227/2246754/fest_o.jpg" data-mid="15259606" border="0" align="left"/> Print ads: <img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape_o.jpg" data-mid="11273985" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape2_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape2_o.jpg" data-mid="11273987" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape3_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape3_o.jpg" data-mid="11273989" border="0" align="left"/> "City Remix" - Concept, Art Direction, Music supervision - Made at KesselsKramer - Produced by One more production - Print photography by Hans Wilschut -... http://www.momlookwhatimade.com/Ikon http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ikon Fri, 05 Aug 2011 07:55:55 +0000 Mom! Look what I made 1684559 "I Receive" "I Discover" "I Move" "I Unravel" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by Fatfred In dutch "Ik" means I and "ontvang" receive. Put together it also creates the name of the documentary IKON. I receive IKON: In dutch "Ik" means I and "ontdek" discover. Put together it also creates the name of the documentary IKON. I discover IKON: In dutch "Ik" means I and "ontroer" move. Put together it also creates the name of the documentary IKON. I move IKON: In dutch "Ik" means I and "ontrafel" unravel. Put together it also creates the name of the documentary IKON. I unravel IKON: "I Receive" "I Discover" "I Move" "I Unravel" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by Fatfred In dutch "Ik" means I and... http://www.momlookwhatimade.com/Ben http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ben Thu, 09 Dec 2010 13:43:49 +0000 Mom! Look what I made 845967 "Message in the dark" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by We are just Our brief was to give Ben customers something for Christmas. In a time where everyone is talking about Santa and Zwarte Piet we decided to base our idea on the insight that December is the darkest month of the year. We invited Ben customers to a website where they could draw messages using the display light from their cell phone. A fun tool to spread warmth and light on a dark cold winter night. The light spread on social media and potential customers picked up on the Ben light tool website. Screen recording of the website: <img src="http://payload.cargocollective.com/1/0/15227/845967/imac_ben3_905.png" width="905" height="754" width_o="1151" height_o="959" src_o="http://payload.cargocollective.com/1/0/15227/845967/imac_ben3_o.png" data-mid="26122979" border="0" align="left"/> Use the display light from your mobile to draw a message: <img src="http://payload.cargocollective.com/1/0/15227/845967/ben3_905.png" width="905" height="510" width_o="905" height_o="510" src_o="http://payload.cargocollective.com/1/0/15227/845967/ben3_o.png" data-mid="5223743" border="0" align="left"/> Send your light message to family and friends: <img src="http://payload.cargocollective.com/1/0/15227/845967/ben4_905.png" width="905" height="510" width_o="905" height_o="510" src_o="http://payload.cargocollective.com/1/0/15227/845967/ben4_o.png" data-mid="5223747" border="0" align="left"/> A few of the thousands of light messages spread in december: <img src="http://payload.cargocollective.com/1/0/15227/845967/smallpreview_905_905.png" width="905" height="1791" width_o="905" height_o="1791" src_o="http://payload.cargocollective.com/1/0/15227/845967/smallpreview_905_o.png" data-mid="26122506" border="0" align="left"/> And so on... "Message in the dark" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by We are just Our brief was to give Ben customers something for... http://www.momlookwhatimade.com/Orkater http://www.momlookwhatimade.com/following/momlookwhatimade.com/Orkater Sun, 21 Nov 2010 17:03:09 +0000 Mom! Look what I made 775771 "The Nederlands screams for culture" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by Fatfred - Featured on Luerzer's Archive Case video: nederlandschreeuwtomcultuur.nl On the website you could read the manifest, watch the films, sign an online petition, get information about the hundreds of planned protest around the country and spread the word with twitter screams. With the microphone activated you could make your voice count by screaming at the website. A level bar would measure the volume. The higher the volume the more colorful website: <img src="http://payload.cargocollective.com/1/0/15227/775771/scream_againagain_905.png" width="905" height="803" width_o="905" height_o="803" src_o="http://payload.cargocollective.com/1/0/15227/775771/scream_againagain_o.png" data-mid="28701586" border="0" align="left"/> 70 cultural figures of the Netherlands featured in films, banners, posters and print. Film: Gif banner: <img src="http://payload.cargocollective.com/1/0/15227/775771/banner_905.png" width="905" height="181" width_o="905" height_o="181" src_o="http://payload.cargocollective.com/1/0/15227/775771/banner_o.png" data-mid="5596963" border="0" align="left"/> Posters (three selected): <img src="http://payload.cargocollective.com/1/0/15227/775771/print_905_905.png" width="905" height="1983" width_o="905" height_o="1983" src_o="http://payload.cargocollective.com/1/0/15227/775771/print_905_o.png" data-mid="5473683" border="0" align="left"/> Stickers: <img src="http://payload.cargocollective.com/1/0/15227/775771/stickers2_905_905.png" width="905" height="375" width_o="905" height_o="375" src_o="http://payload.cargocollective.com/1/0/15227/775771/stickers2_905_o.png" data-mid="12986974" border="0" align="left"/> "The Nederlands screams for culture" - Concept, Art Direction, Design - Made at KesselsKramer - Produced by Fatfred - Featured on Luerzer's Archive Case...