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<channel>
	<title>Mom! Look what I made </title>
	<link>http://www.momlookwhatimade.com</link>
	<description>Mom! Look what I made </description>
	<pubDate>Fri, 18 May 2012 21:48:28 +0000</pubDate>
	<generator>http://www.momlookwhatimade.com</generator>
	<language>en</language>
	
		
	<item>
		<title>KesselsKramer</title>
				
		<link>http://www.momlookwhatimade.com/KesselsKramer</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/KesselsKramer</comments>

		<pubDate>Fri, 18 May 2012 21:48:28 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Advertising for people who don't like advertising]]></category>

		<guid isPermaLink="false">2422069</guid>

		<description>Advertising for people who don't like advertising

Maybe you´re in the industry.
Maybe you´re a client.
Maybe you´re a student.
Maybe you just hate brands pulling some Clockwork Orange style brainwashing while you´re trying to watch Australian Master Chef.

This is a film about a book about a communications agency that doubts most communications. The agency´s name is KesselsKramer, and its scepticism has led to a style of advertising which aims to be human and truthful.
Sometimes, it succeeds.
Sometimes, it doesn´t.
In this book, KesselsKramer documents its creative efforts, offers advice, and reaches out to sceptics whom it admires. Among them: Alex Bogusky, Stefan Sagmeister, Steve Henry, Anthony Burrill, Hans Aarsman and Mark Fenske.  You can buy it here.

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload6.cargocollective.com/1/0/15227/2422069/prt_1337427134.jpg" />

	</item>
		
		
	<item>
		<title>Nordic Noodle</title>
				
		<link>http://www.momlookwhatimade.com/Nordic-Noodle</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Nordic-Noodle</comments>

		<pubDate>Wed, 11 Jan 2012 11:01:14 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Campaign, Website, Retail]]></category>

		<guid isPermaLink="false">2478911</guid>

		<description>-  Concept, Art Direction, Design, Visual Identity, Retail  
-  Made at Mom! Look what I made
-  Film Production by Makropol
-  Sound design by Pitch &#38; Sync
-  Website development by I like to play 
- Featured on Design you trust
- Nominated best Takeaway restaurant in Copenhagen 2012 AOK 

Brief:
&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/panda copy.png" width="422" height="342" width_o="422" height_o="342" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/panda copy_o.png" data-mid="12499360"  border="0" align="left"/&#62;

Solution:

Name and visual identity: 

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/top logo_905.jpg" width="905" height="322" width_o="905" height_o="322" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/top logo_o.jpg" data-mid="12876740"  border="0" align="left"/&#62;

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/kort_905.png" width="905" height="241" width_o="905" height_o="241" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/kort_o.png" data-mid="13067224"  border="0" align="left"/&#62;





&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/font2_905.png" width="905" height="241" width_o="905" height_o="241" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/font2_o.png" data-mid="13196703"  border="0" align="left"/&#62;




Nordic Noodle short film:




Nordic Noodle website:
&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side1_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side1_o.jpg" data-mid="13066867"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side2_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side2_o.jpg" data-mid="13066868"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side3_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side3_o.jpg" data-mid="13066869"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side4_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side4_o.jpg" data-mid="13066870"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side5_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side5_o.jpg" data-mid="13066871"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side6_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side6_o.jpg" data-mid="13066872"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/side7_905.jpg" width="905" height="736" width_o="905" height_o="736" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/side7_o.jpg" data-mid="13066873"  border="0" align="left"/&#62;


&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/mobile-screen-display_905.png" width="905" height="1029" width_o="905" height_o="1029" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/mobile-screen-display_o.png" data-mid="14572859"  border="0" align="left"/&#62;


The Nordic Noodle website news feed is linked to their facebook wall:

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/facebook2_905.png" width="905" height="1515" width_o="905" height_o="1515" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/facebook2_o.png" data-mid="17398180"  border="0" align="left"/&#62;


Posters:
&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE KROLLE_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE KROLLE_o.jpg" data-mid="12876145"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE GITTE X_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE GITTE X_o.jpg" data-mid="12876144"  border="0" align="left"/&#62;&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE X_905.jpg" width="905" height="1206" width_o="905" height_o="1206" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/NOODLE X_o.jpg" data-mid="12876146"  border="0" align="left"/&#62;


Menu &#38; place mat in one:

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/menukort_905.png" width="905" height="902" width_o="905" height_o="902" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/menukort_o.png" data-mid="17323794"  border="0" align="left"/&#62;


Picture style:

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/picture_style_18_905.jpg" width="905" height="625" width_o="905" height_o="625" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/picture_style_18_o.jpg" data-mid="13380635"  border="0" align="left"/&#62;


Instore:

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/paperback_905_905.png" width="905" height="560" width_o="905" height_o="560" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/paperback_905_o.png" data-mid="13196664"  border="0" align="left"/&#62;

&#60;img src="http://payload8.cargocollective.com/1/0/15227/2478911/resturant_905.jpg" width="905" height="3096" width_o="905" height_o="3096" src_o="http://payload8.cargocollective.com/1/0/15227/2478911/resturant_o.jpg" data-mid="17323798"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload8.cargocollective.com/1/0/15227/2478911/prt_1324322269.jpg" />

	</item>
		
		
	<item>
		<title>J&#38;B Global</title>
				
		<link>http://www.momlookwhatimade.com/J-B-Global</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/J-B-Global</comments>

		<pubDate>Tue, 29 Nov 2011 16:38:27 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated, Music Video]]></category>

		<guid isPermaLink="false">2246754</guid>

		<description>"City Remix"

-  Concept, Art Direction, Music supervision
-  Made at KesselsKramer
- Produced by One more production
- Print photography by Hans Wilschut 
- Featured on Luerzer's Archive 

The Start a Party campaign firmly established J&#38;B as a party whisky. 

For the next campaign, J&#38;B asked KesselsKramer to develop a participation campaign.

This new J&#38;B City Remix campaign encourages consumers around the world to Start a Party by hearing the party potential and turning their city into a dance track. A natural next step from inviting people to see the party potential anywhere.

We joined forces with producer Russ Chimes to create a unique international music project for the party whisky J&#38;B. J&#38;B City Remix has been launched across 12 countries to inspire people all over the world to make music in an unconventional way. This J&#38;B initiative is designed specifically to celebrate global cities and the energy that makes them special.

Taking inspiration from ambient city sounds, Chimes created a unique party track composed of a mix between the vibrancy of urban metropolises and a memorable bass line. To help bring this concept to life, we created a music video and a TVC to accompany the track, showing how everyday sounds can lead to great music.


Music Video:




TVC:




Global J&#38;B City Remix Launch Parties ft Russ Chimes:

&#60;img src="http://payload.cargocollective.com/1/0/15227/2246754/fest_905.jpg" width="905" height="898" width_o="905" height_o="898" src_o="http://payload.cargocollective.com/1/0/15227/2246754/fest_o.jpg" data-mid="15259606"  border="0" align="left"/&#62;


Print ads:

&#60;img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape_o.jpg" data-mid="11273985"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape2_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape2_o.jpg" data-mid="11273987"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/15227/2246754/Landscape3_905.jpg" width="905" height="639" width_o="1191" height_o="842" src_o="http://payload.cargocollective.com/1/0/15227/2246754/Landscape3_o.jpg" data-mid="11273989"  border="0" align="left"/&#62;


Consumers are encouraged to help create their local music track, by uploading their city sounds with this special J&#38;B app. A local DJ will use these sounds to create a dancetrack, which will be launched at J&#38;B parties around the globe in 2012:

&#60;img src="http://payload.cargocollective.com/1/0/15227/2246754/iphonefrontside_905.png" width="844" height="630" width_o="844" height_o="630" src_o="http://payload.cargocollective.com/1/0/15227/2246754/iphonefrontside_o.png" data-mid="11274248"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/2246754/prt_1320402342.jpg" />

	</item>
		
		
	<item>
		<title>Ikon</title>
				
		<link>http://www.momlookwhatimade.com/Ikon</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ikon</comments>

		<pubDate>Fri, 05 Aug 2011 12:55:55 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[TV Idents]]></category>

		<guid isPermaLink="false">1684559</guid>

		<description>"I Receive" "I Discover" "I Move" "I Unravel"

-  Concept, Art Direction, Design
-  Made at KesselsKramer
-  Produced by Fatfred


In dutch "Ik" means I and "ontvang" receive. Put together it also creates the name of the documentary IKON. 

I receive
IKON:




In dutch "Ik" means I and "ontdek" discover. Put together it also creates the name of the documentary IKON.

I discover
IKON:




In dutch "Ik" means I and "ontroer" move. Put together it also creates the name of the documentary IKON. 

I move
IKON:




In dutch "Ik" means I and "ontrafel" unravel. Put together it also creates the name of the documentary IKON.

I unravel
IKON:

</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/1684559/prt_1314355948.gif" />

	</item>
		
		
	<item>
		<title>Ben </title>
				
		<link>http://www.momlookwhatimade.com/Ben</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Ben</comments>

		<pubDate>Thu, 09 Dec 2010 19:43:49 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">845967</guid>

		<description>"Message in the dark"

-  Concept, Art Direction, Design
-  Made at KesselsKramer
-  Produced by We are just

Our brief was to give Ben customers something for Christmas. In a time where everyone is talking about Santa and Zwarte Piet we decided to base our idea on the insight that December is the darkest month of the year. 

We invited Ben customers to a website where they could draw messages using the display light from their cell phone. A fun tool to spread warmth and light on a dark cold winter night.

The light spread on social media and potential customers picked up on the Ben light tool website.


Screen recording of the website:



&#60;img src="http://payload.cargocollective.com/1/0/15227/845967/ben1_905.png" width="905" height="510" width_o="905" height_o="510" src_o="http://payload.cargocollective.com/1/0/15227/845967/ben1_o.png" data-mid="5223732"  border="0" align="left"/&#62;

Use the display light from your mobile to draw a message:

&#60;img src="http://payload.cargocollective.com/1/0/15227/845967/ben3_905.png" width="905" height="510" width_o="905" height_o="510" src_o="http://payload.cargocollective.com/1/0/15227/845967/ben3_o.png" data-mid="5223743"  border="0" align="left"/&#62;

Send your light message to family and friends:

&#60;img src="http://payload.cargocollective.com/1/0/15227/845967/ben4_905.png" width="905" height="510" width_o="905" height_o="510" src_o="http://payload.cargocollective.com/1/0/15227/845967/ben4_o.png" data-mid="5223747"  border="0" align="left"/&#62;

A few of the thousands of light messages spread in december: 

&#60;img src="http://payload.cargocollective.com/1/0/15227/845967/smallpreview_905.jpg" width="905" height="1825" width_o="905" height_o="1825" src_o="http://payload.cargocollective.com/1/0/15227/845967/smallpreview_o.jpg" data-mid="5882548"  border="0" align="left"/&#62;
And so on...</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/845967/prt_1328200376.gif" />

	</item>
		
		
	<item>
		<title>Orkater </title>
				
		<link>http://www.momlookwhatimade.com/Orkater</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Orkater</comments>

		<pubDate>Sun, 21 Nov 2010 23:03:09 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated, Website]]></category>

		<guid isPermaLink="false">775771</guid>

		<description>"The Nederlands screams for culture"

-  Concept, Art Direction, Design
-  Made at KesselsKramer
-  Produced by Fatfred
-  Featured on Luerzer's Archive

Case video:





nederlandschreeuwtomcultuur.nl
On the website you could read the manifest, watch the films, sign an online petition, get information about the hundreds of planned protest around the country and spread the word with twitter screams.

With the microphone activated you could make your voice count by screaming at the website. 
A level bar would measure the volume. The higher the volume the more colorful website:
  
&#60;img src="http://payload.cargocollective.com/1/0/15227/775771/mobile-screen-display_scream_905.png" width="905" height="803" width_o="905" height_o="803" src_o="http://payload.cargocollective.com/1/0/15227/775771/mobile-screen-display_scream_o.png" data-mid="14579978"  border="0" align="left"/&#62;


70 cultural figures of the Netherlands featured in films, banners, posters and print. Film:




Gif banner:

&#60;img src="http://payload.cargocollective.com/1/0/15227/775771/banner_905.png" width="905" height="181" width_o="905" height_o="181" src_o="http://payload.cargocollective.com/1/0/15227/775771/banner_o.png" data-mid="5596963"  border="0" align="left"/&#62;


Posters (three selected):

&#60;img src="http://payload.cargocollective.com/1/0/15227/775771/print_905_905.png" width="905" height="1983" width_o="905" height_o="1983" src_o="http://payload.cargocollective.com/1/0/15227/775771/print_905_o.png" data-mid="5473683"  border="0" align="left"/&#62;


Stickers:

&#60;img src="http://payload.cargocollective.com/1/0/15227/775771/stickers2_905_905.png" width="905" height="375" width_o="905" height_o="375" src_o="http://payload.cargocollective.com/1/0/15227/775771/stickers2_905_o.png" data-mid="12986974"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/775771/prt_1314351473.gif" />

	</item>
		
		
	<item>
		<title>Fcuk</title>
				
		<link>http://www.momlookwhatimade.com/Fcuk</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Fcuk</comments>

		<pubDate>Wed, 08 Sep 2010 20:41:27 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated, Retail]]></category>

		<guid isPermaLink="false">212220</guid>

		<description>"I am"


- Concept, Art Direction, Design
- D&#38;AD Student In Book 09
- Published in Grundbog for Art Directors

Fcuk asked us to create a range of platforms that could redefine their brand. We gave the people who wear the clothes the freedom to decide what fcuk should be?

We created the “I am” campaign where the fashion interpretation was up to the individual. 
Simply because the fcuk clothes are nothing without you.

To create traffic to fcukiam.com we hired actors pretending to be model scouts. 
Their job was to “find” young people on the streets and give them a business card:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/top_905.png" width="905" height="512" width_o="905" height_o="512" src_o="http://payload.cargocollective.com/1/0/15227/212220/top_o.png" data-mid="3972155"  border="0" align="left"/&#62;

Directing traffic to fcukiam.com using banners:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk2_905.jpg" width="905" height="584" width_o="905" height_o="584" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk2_o.jpg" data-mid="1411172"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk3_905.jpg" width="905" height="584" width_o="905" height_o="584" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk3_o.jpg" data-mid="1411173"  border="0" align="left"/&#62;

Turn on your webcam and appear on fcukiam.com
Play around and find your favourite look and outfit: 

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk4_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk4_o.jpg" data-mid="1411174"  border="0" align="left"/&#62;

You can easily try out new clothes, move them around and scale them to make them fit:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk5_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk5_o.jpg" data-mid="1411249"  border="0" align="left"/&#62;

Click “Make banner” and appear in the banner you entered from:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk6_905.jpg" width="905" height="550" width_o="905" height_o="550" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk6_o.jpg" data-mid="1411176"  border="0" align="left"/&#62;

You are now the fcuk model until the next person clicks on the banner:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk7-1_905.jpg" width="905" height="578" width_o="905" height_o="578" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk7-1_o.jpg" data-mid="1411271"  border="0" align="left"/&#62;

To enter the fcuk I AM competition you have to create a facebook fan page and get the most fans before the deadline. The prize is a modeling contract for the print campaign. By using facebook, the competitors are given an easy opportunity to spread a message to their network for support:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk8-1_905.jpg" width="905" height="636" width_o="905" height_o="636" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk8-1_o.jpg" data-mid="1411244"  border="0" align="left"/&#62;

On the fcuk site you can follow the I AM models, get rankings and personal info: 

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk9_905.jpg" width="905" height="549" width_o="905" height_o="549" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk9_o.jpg" data-mid="1411180"  border="0" align="left"/&#62;

The top 20 winning fcuk I AM models will be in a professional 
photo shoot for the print campaign and lookbook:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk10_905.jpg" width="905" height="561" width_o="905" height_o="561" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk10_o.jpg" data-mid="1411181"  border="0" align="left"/&#62;

Mirrors are removed from the dressing rooms and installed as store windows:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk12_905.jpg" width="905" height="682" width_o="905" height_o="682" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk12_o.jpg" data-mid="1411183"  border="0" align="left"/&#62;

The mirrors are see-through from the outside - as  used in interrogation rooms:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk11_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk11_o.jpg" data-mid="1411182"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk13_905.jpg" width="905" height="682" width_o="905" height_o="682" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk13_o.jpg" data-mid="1411184"  border="0" align="left"/&#62;

We installed cameras in adshells to make them into large “photo booth” commercials. 
In this way the viewer can instantly become part of the campaign:

&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk14_905.jpg" width="905" height="1148" width_o="905" height_o="1148" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk14_o.jpg" data-mid="1411185"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/fcuk15_905.jpg" width="905" height="682" width_o="905" height_o="682" src_o="http://payload.cargocollective.com/1/0/15227/212220/fcuk15_o.jpg" data-mid="1411186"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/15227/212220/top2_905.png" width="905" height="602" width_o="905" height_o="602" src_o="http://payload.cargocollective.com/1/0/15227/212220/top2_o.png" data-mid="3972192"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/212220/prt_1314361909.gif" />

	</item>
		
		
	<item>
		<title>Mini Ninjas</title>
				
		<link>http://www.momlookwhatimade.com/Mini-Ninjas</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Mini-Ninjas</comments>

		<pubDate>Wed, 07 Apr 2010 09:59:40 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated, Retail]]></category>

		<guid isPermaLink="false">347448</guid>

		<description>"Undo evil - little by little "

-  Concept, Art Direction, Design
-  Made at Mom! Look what I made (Proposal)

The Challange:
To build up anticipation and knowledge prior to the release of a new computer game.

The Game:
In a plan to take over the world The Evil Samurai Warlord uses ancient Kuji Magic to turn innocent forest animals into mindless Samurai warriors. To restore peace and harmony you must embark on 
a journey to undo all the evil.

What we did:
We made a campaign that was part of the game. We got people involved in the game before it was released by giving them an opportunity to get an extra character.   Something special to look forward to. 

Movie leading people to the campaign site:




Online people could become part of the campaign by trying to get an extra character, 
not available before being unlocked in the actual game:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/site_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/15227/347448/site_o.jpg" data-mid="1535162"  border="0" align="left"/&#62;

In banners the movie used the entire site and gave one of the five keys as well:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/online_mov2_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/15227/347448/online_mov2_o.png" data-mid="1546037"  border="0" align="left"/&#62;

Whenever a key is retrieved a lock opens:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/site3_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/15227/347448/site3_o.jpg" data-mid="1535193"  border="0" align="left"/&#62;

Other banners were interactive and required that one find and use Kuji Magic:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/banner_905.png" width="905" height="736" width_o="905" height_o="736" src_o="http://payload.cargocollective.com/1/0/15227/347448/banner_o.png" data-mid="1546104"  border="0" align="left"/&#62;

By using the microphone together with augmented reality, people could both blow away 
evil, trying the effect of the "Wall of wind" Kuji Magic, and get a key:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/annonce1_905.jpg" width="905" height="720" width_o="905" height_o="720" src_o="http://payload.cargocollective.com/1/0/15227/347448/annonce1_o.jpg" data-mid="1529118"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/annonce2_905.png" width="905" height="286" width_o="905" height_o="286" src_o="http://payload.cargocollective.com/1/0/15227/347448/annonce2_o.png" data-mid="1529122"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/annonce3_905.jpg" width="905" height="286" width_o="905" height_o="286" src_o="http://payload.cargocollective.com/1/0/15227/347448/annonce3_o.jpg" data-mid="1529124"  border="0" align="left"/&#62;

With QR codes it was possible to undo the hostile takeover of frosties. 
Afterwards players were rewarded with a key and a happy tiger:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/tony_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/15227/347448/tony_o.jpg" data-mid="1535550"  border="0" align="left"/&#62;

In stores the fight continued. By purchasing the game you would get another key:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/Untitled-1_905.png" width="905" height="305" width_o="905" height_o="305" src_o="http://payload.cargocollective.com/1/0/15227/347448/Untitled-1_o.png" data-mid="1523943"  border="0" align="left"/&#62;

Now enjoy mini ninjas with an extra character:

&#60;img src="http://payload.cargocollective.com/1/0/15227/347448/minininjas_site2_10_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/15227/347448/minininjas_site2_10_o.jpg" data-mid="1536211"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/347448/prt_1314355309.gif" />

	</item>
		
		
	<item>
		<title>Contact &#38;</title>
				
		<link>http://www.momlookwhatimade.com/Contact</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Contact</comments>

		<pubDate>Thu, 01 Apr 2010 15:04:37 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">339005</guid>

		<description>Rasmus Smith Bech // Creative
Mail: rsb@momlookwhatimade.com
Cell: (+45) 25365494
Cell: (+31) (0) 634967767
Skype: rasmussmithbech
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/339005/prt_1291651085.jpg" />

	</item>
		
		
	<item>
		<title>Other</title>
				
		<link>http://www.momlookwhatimade.com/Other</link>

		<comments>http://www.momlookwhatimade.com/following/momlookwhatimade.com/Other</comments>

		<pubDate>Sun, 21 Mar 2010 21:31:34 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">321505</guid>

		<description> Hans Brinker Budget Trophy  

Every year students from eight top european universities will face off like latter-day gladiators (only with paintbrushes instad of tridents, and no lions) . They will scuffle, they will strive, they will strain - but eventually one true champion will step onto a slightly rickety Brinker toilet bowl and claim their treasure:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/HB plakat_905.jpg" width="905" height="678" width_o="1459" height_o="1094" src_o="http://payload.cargocollective.com/1/0/15227/321505/HB plakat_o.jpg" data-mid="11594540"  border="0" align="left"/&#62;



RoseMary

LP Cover design (proposal):
Download the free EP here 


&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/rosemary_905.png" width="905" height="1002" width_o="905" height_o="1002" src_o="http://payload.cargocollective.com/1/0/15227/321505/rosemary_o.png" data-mid="13074068"  border="0" align="left"/&#62;



Hans Brinker Budget Hotel 

Guerilla:





Dorsw in aaabcehillpt deorr

Posters:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/Poster1-2_905.jpg" width="905" height="629" width_o="905" height_o="629" src_o="http://payload.cargocollective.com/1/0/15227/321505/Poster1-2_o.jpg" data-mid="8910736"  border="0" align="left"/&#62;



The Hans Brinker Midlife Book

- Published by KesselsKramer publishing

A book dedicated to everyone who made the Hans Brinker Budget Hotel, Amsterdam, the world's very best worst hotel for forty years: 

A few selected years from the last 4 decades at the Brinker hotel:
 
&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/1_905.jpg" width="905" height="561" width_o="1257" height_o="780" src_o="http://payload.cargocollective.com/1/0/15227/321505/1_o.jpg" data-mid="2829741"  border="0" align="left"/&#62; 

1974
When it came time to re-style the Brinker's interior, the hotel called upon some of Holland's most respected interior designers:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/ny_905.png" width="905" height="790" width_o="905" height_o="790" src_o="http://payload.cargocollective.com/1/0/15227/321505/ny_o.png" data-mid="4215305"  border="0" align="left"/&#62; 

1975
Question: You run a somewhat dubious youth hostel in Amsterdam. Much to your astonishment, said youth hostel is becoming more popular than you ever thought possible. More consumers want more beds and you, naturally, want to make more money. What do you do?:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/3_905.jpg" width="905" height="841" width_o="1257" height_o="1169" src_o="http://payload.cargocollective.com/1/0/15227/321505/3_o.jpg" data-mid="3797077"  border="0" align="left"/&#62; 

1977
Functional art is a big part of the Hans Brinker:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/hans3_905_905.png" width="905" height="431" width_o="905" height_o="431" src_o="http://payload.cargocollective.com/1/0/15227/321505/hans3_905_o.png" data-mid="4027213"  border="0" align="left"/&#62; 

1992
Kessels is Rob's third choice for a job nobody wants 
- designing stationery  for the obscure youth hostel. And so it begins:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/7_905.jpg" width="905" height="746" width_o="1257" height_o="1037" src_o="http://payload.cargocollective.com/1/0/15227/321505/7_o.jpg" data-mid="2829749"  border="0" align="left"/&#62;

1993
It´s time for a good thorough "cleaning" at the Brinker: 

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/hans4_905_905.png" width="905" height="1028" width_o="905" height_o="1028" src_o="http://payload.cargocollective.com/1/0/15227/321505/hans4_905_o.png" data-mid="4027200"  border="0" align="left"/&#62; 

2002
Continuing its progressive policies, the Brinker pro-actively enacted a smoking ban six years before the nationwide ban went into effect:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/hans1_905_905.png" width="905" height="1125" width_o="905" height_o="1125" src_o="http://payload.cargocollective.com/1/0/15227/321505/hans1_905_o.png" data-mid="4027177"  border="0" align="left"/&#62; 


Art meets (beats) fashion

- Neon exhibition at Wonderland party episode#1


&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland_o.jpg" data-mid="4026458"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland2_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland2_o.jpg" data-mid="4026459"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland3_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland3_o.jpg" data-mid="4026460"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland4_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland4_o.jpg" data-mid="4026461"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland6_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland6_o.jpg" data-mid="4026463"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland5_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland5_o.jpg" data-mid="4026462"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland7_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland7_o.jpg" data-mid="4026465"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland8_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland8_o.jpg" data-mid="4026466"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland9_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland9_o.jpg" data-mid="4026467"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland10_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland10_o.jpg" data-mid="4026468"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/wonderland11_905.jpg" width="905" height="678" width_o="1257" height_o="942" src_o="http://payload.cargocollective.com/1/0/15227/321505/wonderland11_o.jpg" data-mid="4026469"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/nyere_905.jpg" width="905" height="678" width_o="905" height_o="678" src_o="http://payload.cargocollective.com/1/0/15227/321505/nyere_o.jpg" data-mid="4216412"  border="0" align="left"/&#62; 


Hard But Soft

Poster:

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/5191848961_7f64bbc051_b_905.jpeg" width="905" height="671" width_o="1024" height_o="760" src_o="http://payload.cargocollective.com/1/0/15227/321505/5191848961_7f64bbc051_b_o.jpeg" data-mid="10743760"  border="0" align="left"/&#62;


New old presents

- Featured on ffffound.com
- Published in nrc next 

Birthday and christmas presents made for our mothers  through out the years. Now tucked away and forgotten. Until classical product shots gave the old work a new life: 

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave5_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave5_o.jpg" data-mid="1399535"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave2_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave2_o.jpg" data-mid="1399517"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave_905.jpg" width="905" height="1224" width_o="905" height_o="1224" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave_o.jpg" data-mid="1399525"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave4_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave4_o.jpg" data-mid="1399531"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave3_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave3_o.jpg" data-mid="1399536"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/gave_wall_905.jpg" width="905" height="700" width_o="905" height_o="700" src_o="http://payload.cargocollective.com/1/0/15227/321505/gave_wall_o.jpg" data-mid="1604163"  border="0" align="left"/&#62; 


Photoshopping

&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/welcome4_905.jpg" width="905" height="690" width_o="2048" height_o="1563" src_o="http://payload.cargocollective.com/1/0/15227/321505/welcome4_o.jpg" data-mid="12002362"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/welcome2_905.jpg" width="905" height="690" width_o="2048" height_o="1563" src_o="http://payload.cargocollective.com/1/0/15227/321505/welcome2_o.jpg" data-mid="12002353"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/15227/321505/welcome3_905.jpg" width="905" height="690" width_o="2048" height_o="1563" src_o="http://payload.cargocollective.com/1/0/15227/321505/welcome3_o.jpg" data-mid="12002357"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/15227/321505/prt_1317370126.gif" />

	</item>
		
	</channel>
</rss>
