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<channel>
	<title>Mom! Look what I made </title>
	<link>http://www.momlookwhatimade.com</link>
	<description>Mom! Look what I made </description>
	<pubDate>Sat, 04 Sep 2010 16:11:45 +0000</pubDate>
	<generator>http://www.momlookwhatimade.com</generator>
	<language>en</language>
	
		<item>
		<title>Ariel Color</title>
		<link>http://www.momlookwhatimade.com/212202/Ariel-Color</link>
		<comments>http://www.momlookwhatimade.com/212202/Ariel-Color</comments>
		<pubDate>Sat, 04 Sep 2010 16:11:45 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">212202</guid>
		<description>"Gives color life"

By using magic eye technique we can bring the effect of the product to life

&#60;img src="/media_temp/1/0/15227/212202/Skærmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212202/color2.jpg" border="0" width="670" height="512" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212202/color3.jpg" border="0" width="670" height="512" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212202/color1.jpg" border="0" width="670" height="512" align="left" /&#62; </description>
		<wfw:commentRss>http://www.momlookwhatimade.com/212202/Ariel-Color</wfw:commentRss>

		</item>
		<item>
		<title>Dunlop</title>
		<link>http://www.momlookwhatimade.com/376575/Dunlop</link>
		<comments>http://www.momlookwhatimade.com/376575/Dunlop</comments>
		<pubDate>Sun, 16 May 2010 16:17:11 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">376575</guid>
		<description>"Best Grip"

Print ads to drive brand awareness.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/376575/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/376575/car1.jpg" border="0" width="670" height="465" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/376575/car2.jpg" border="0" width="670" height="465" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/376575/car3.jpg" border="0" width="670" height="465" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/376575/Dunlop</wfw:commentRss>

		</item>
		<item>
		<title>mini ninjas</title>
		<link>http://www.momlookwhatimade.com/347448/mini-ninjas</link>
		<comments>http://www.momlookwhatimade.com/347448/mini-ninjas</comments>
		<pubDate>Wed, 07 Apr 2010 09:59:40 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">347448</guid>
		<description>"Undo evil - little by little "

The Challange:
To build up anticipation and knowledge prior to the release of a new computer game.

The Game:
In a plan to take over the world The Evil Samurai Warlord uses ancient Kuji Magic to turn innocent forest animals into mindless Samurai warriors. To restore peace and harmony you must embark on 
a journey to undo all the evil.

What we did:
We made a campaign that was part of the game. We got people involved in the game before it was released by giving them an opportunity to get an extra character.   Something special to look forward to. 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
TVC leading people to the campaign site:




Online people could become part of the campaign by trying to get an extra character, 
not available before being unlocked in the actual game:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/site.jpg" border="0" width="670" height="502" align="left" /&#62; 

In banners the movie used the entire site and gave one of the five keys as well:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/online_mov2.png" border="0" width="670" height="444" align="left" /&#62; 

Whenever a key is retrieved a lock opens:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/site3.jpg" border="0" width="670" height="502" align="left" /&#62; 

Other banners were interactive and required that one find and use Kuji Magic:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/banner.png" border="0" width="670" height="544" align="left" /&#62; 

By using the microphone together with augmented reality, people could both blow away 
evil, trying the effect of the "Wall of wind" Kuji Magic, and get a key:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/annonce1.jpg" border="0" width="670" height="533" align="left" /&#62; 


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/annonce2.png" border="0" width="670" height="211" align="left" /&#62; 


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/annonce3.jpg" border="0" width="670" height="211" align="left" /&#62; 

With QR codes it was possible to undo the hostile takeover of frosties. 
Afterwards players were rewarded with a key and a happy tiger:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/tony.jpg" border="0" width="670" height="430" align="left" /&#62; 

In stores the fight continued. By purchasing the game you would get another key:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/Untitled-1.png" border="0" width="670" height="225" align="left" /&#62; 

Now enjoy mini ninjas with an extra character:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/347448/minininjas_site2_10.jpg" border="0" width="670" height="502" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/347448/mini-ninjas</wfw:commentRss>

		</item>
		<item>
		<title>About </title>
		<link>http://www.momlookwhatimade.com/339005/About</link>
		<comments>http://www.momlookwhatimade.com/339005/About</comments>
		<pubDate>Thu, 01 Apr 2010 15:04:37 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">339005</guid>
		<description>Us:

Rasmus Smith Bech   //   Creative
Jonas Roth    //    Creative 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Recommendations:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/mommys.png" border="0" width="670" height="241" align="left" /&#62; 
Left - Elsebeth Roth Grinvalds    //    Jonas´ mom    //    (+45) 40 34 03 96                                  

Right - Elsebeth Smith  //  Rasmus´ mom // (+45) 39 76 66 44

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Contact:

Rasmus
mail: rsb@momlookwhatimade.com
cell: (+45) 25365494
cell: (+31) (0) 629113524
skype: rasmussmithbech
twitter: RasmusSmithBech

Jonas
mail: jr@momlookwhatimade.com
cell: (+45) 22304050
cell: (+31) (0) 652228714
skype: jones_roth
twitter: Jonas_Roth

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Experience:

KesselsKramer (Present-2010)    //    Zupa (2010-2009)    //    All Right Agency (2009-2007)    //
Hjaltelin, Stahl &#38; Co.  "intern" (2008)

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Education:

The Graphic Art Institute of Denmark (2009-2006)    //    The Danish School of Advertising (2004-2003)  // Kindergarten (1988-1989)

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Recognition:

Seas-NVE featured on Creativity-online.com (2010) // Seat featured on Creativity-online.com (2010) // Represented Denmark in Cannes Young Lions, print (2009) // YCCA Denmark, winner (2009) // D&#38;AD Student In Book (2009) // Represented Denmark at Eurobest (2008) // YCCA Denmark Shortlisted (2007) Kulturnatten Poster competition 2nd place (2007) // YCCA Denmark, Shortlisted (2004)

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Published:

"New old presents" in nrc next (14,15,16,17,18 June 2010) A Dutch newspaper // "fcuk" in  Grundbog for Art Directors (2009) A textbook from The Graphic Art Institute of Denmark by Katrine Granholm, Tine Kej and Dorte Nielsen.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Blog:

Mom! Look what I saw

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/339005/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
Vimeo:

Mom! Look what I made

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/339005/About</wfw:commentRss>

		</item>
		<item>
		<title>Other</title>
		<link>http://www.momlookwhatimade.com/321505/Other</link>
		<comments>http://www.momlookwhatimade.com/321505/Other</comments>
		<pubDate>Sun, 21 Mar 2010 21:31:34 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">321505</guid>
		<description>
"Hans Brinker Midlife Book"

- Published by KesselsKramer publishing.

A book dedicated to everyone who made the Hans Brinker Budget Hotel, Amsterdam, the world's very best worst hotel for forty years: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 
A few selected years from the last 4 decades at the Brinker hotel:
 
&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/1.jpg" border="0" width="670" height="415" align="left" /&#62; 

1974
When it came time to re-style the Brinker's interior, the hotel called upon some of Holland's most respected interior designers:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/2.jpg" border="0" width="670" height="585" align="left" /&#62; 

1975
Question: You run a somewhat dubious youth hostel in Amsterdam. Much to your astonishment, said youth hostel is becoming more popular than you ever thought possible. More consumers want more beds and you, naturally, want to make more money. What do you do?

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/3.jpg" border="0" width="670" height="623" align="left" /&#62; 

1977
Functional art is a big part of the Hans Brinker:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/8.jpg" border="0" width="670" height="319" align="left" /&#62; 

1992
Kessels is Rob's third choice for a job nobody wants 
- designing stationery  for the obscure youth hostel. And so it begins:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/7.jpg" border="0" width="670" height="552" align="left" /&#62; 

1993
It´s time for a good thorough "cleaning" at the Brinker: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/5.jpg" border="0" width="670" height="761" align="left" /&#62; 

2002
Continuing its progressive policies, the Brinker pro-actively enacted a smoking ban six years before the nationwide ban went into effect:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/6.jpg" border="0" width="670" height="833" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

"New old presents"

- Featured on ffffound.com
- Published in nrc next 

Birthday and christmas presents made for our mothers  through out the years. Now tucked away and forgotten. Until classical product shots gave the old work a new life: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave5.jpg" border="0" width="670" height="518" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave2.jpg" border="0" width="670" height="518" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave.jpg" border="0" width="670" height="906" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave4.jpg" border="0" width="670" height="518" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave3.jpg" border="0" width="670" height="518" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/321505/gave_wall.jpg" border="0" width="670" height="518" align="left" /&#62; 


</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/321505/Other</wfw:commentRss>

		</item>
		<item>
		<title>Danske Bank</title>
		<link>http://www.momlookwhatimade.com/301404/Danske-Bank</link>
		<comments>http://www.momlookwhatimade.com/301404/Danske-Bank</comments>
		<pubDate>Mon, 08 Mar 2010 18:35:21 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">301404</guid>
		<description>"The little things"

- Produced by Rebenga, Stockholm

Because of the financial crisis Danske Bank (The Danish Bank) needed a more friendly and approachable image. We did a series of small films about all the little advantages that come with their services.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301404/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

TVC:




Can I get a message when my salary is transferred?

With us you can.

Get an sms of your balance. Adjust how often you want to receive 
the message on your online banking account.

More advantages at danskebank.dk/fordell






Can I speak to the bank after my children fall asleep?

With us you can.

We are available by phone night and day: 70 123 456

More advantages at danskebank.dk/fordel






Can I get the same PIN for all of my cards?

With us you can.

You can order the same PIN for all of your cards with your online banking account.

More advantages at danskebank.dk/fordel

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/301404/Danske-Bank</wfw:commentRss>

		</item>
		<item>
		<title>SEAT</title>
		<link>http://www.momlookwhatimade.com/301400/SEAT</link>
		<comments>http://www.momlookwhatimade.com/301400/SEAT</comments>
		<pubDate>Mon, 08 Mar 2010 18:33:22 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[TVC, Website]]></category>

		<guid isPermaLink="false">301400</guid>
		<description>"Almost innocent"

- Produced by Acne, Stockholm
- Featured on Creativity-online.com

Seat asked us to make a campaign for the new Ibiza Ecomotive. 
An eco-friendly car that kept its roots. Raw power.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301400/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

TV commercial:




On ecomotive.dk you can test your own car against any of the Seat Ecomotive cars:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301400/web4.jpg" border="0" width="670" height="376" align="left" /&#62; 


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301400/web5.jpg" border="0" width="670" height="376" align="left" /&#62; 

Calculating results:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301400/web2.jpg" border="0" width="670" height="376" align="left" /&#62; 

The results tell you how much money and CO2 you could save by driving a Seat Ecomotive. 
Now book a test drive:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/301400/web3.jpg" border="0" width="670" height="376" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/301400/SEAT</wfw:commentRss>

		</item>
		<item>
		<title>Tck Tck Tck</title>
		<link>http://www.momlookwhatimade.com/212221/Tck-Tck-Tck</link>
		<comments>http://www.momlookwhatimade.com/212221/Tck-Tck-Tck</comments>
		<pubDate>Wed, 06 Jan 2010 18:26:20 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Interactive event]]></category>

		<guid isPermaLink="false">212221</guid>
		<description>"Stop global warming, before it's too late"

Tck tck tck (a global movement for a unified voice against climate change) wishes to raise awareness and get petitions to convince the world leaders at COP15 that they have to act now, before it's too late.

The Arctic ice is rapidly disappearing and the region may have it's first completely ice free summer by 2040 or earlier. Climate experts predict that water levels could rise as much as 7 meters.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

Around the world, water safety equipment will be placed on well-known statues in big cities for one week:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/new5.jpg" border="0" width="670" height="256" align="left" /&#62; 

With your mobile you can become part of the campaign.
All you need is to take a picture of the QR code:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/new1.jpg" border="0" width="670" height="406" align="left" /&#62; 


You are given 30 minutes to find the rest of the statues and QR codes:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck4.jpg" border="0" width="670" height="406" align="left" /&#62; 

Google maps will locate the five QR codes. 
The ticking clock is reminding you that time is running out. Tck tck tck:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck5.jpg" border="0" width="670" height="406" align="left" /&#62; 

As time is running out the sea level rises on the Google application map 
simulating the possible impact of global warming:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/new3.jpg" border="0" width="670" height="575" align="left" /&#62; 




&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck8.jpg" border="0" width="670" height="406" align="left" /&#62; 


When finished the remaining time will be converted into a donation:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck9.jpg" border="0" width="670" height="406" align="left" /&#62; 


You can challenge your friends and family to beat the donation amount: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck10.jpg" border="0" width="670" height="406" align="left" /&#62; 


Petitions, times and donations from around the world will appear on tcktcktck.org:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212221/tck12.jpg" border="0" width="670" height="406" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/212221/Tck-Tck-Tck</wfw:commentRss>

		</item>
		<item>
		<title>fcuk</title>
		<link>http://www.momlookwhatimade.com/212220/fcuk</link>
		<comments>http://www.momlookwhatimade.com/212220/fcuk</comments>
		<pubDate>Wed, 06 Jan 2010 18:25:49 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">212220</guid>
		<description>"I am"

- D&#38;AD Student In Book 09
- Published in Grundbog for Art Directors

Fcuk asked us to create a range of platforms that could redefine their brand. But why not let the people who wear the clothes decide what fcuk should be?

So we created the “I am” campaign where fashion interpretation was up to the individual. 
Simply because the fcuk clothes are nothing without you.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

To create traffic to fcukiam.com we hired actors pretending to be model scouts. 
Their job was to “find” young people on the streets and give them a business card:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk1-1.jpg" border="0" width="670" height="379" align="left" /&#62; 

Directing traffic to fcukiam.com using banners:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk2.jpg" border="0" width="670" height="432" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk3.jpg" border="0" width="670" height="432" align="left" /&#62; 

Turn on your webcam and appear on fcukiam.com
Play around and find your favourite look and outfit: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk4.jpg" border="0" width="670" height="407" align="left" /&#62; 

You can easily try out new clothes, move them around and scale them to make them fit:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk5.jpg" border="0" width="670" height="407" align="left" /&#62; 

Click “Make banner” and appear in the banner you entered from:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk6.jpg" border="0" width="670" height="407" align="left" /&#62; 

You are now the fcuk model until the next person clicks on the banner:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk7-1.jpg" border="0" width="670" height="427" align="left" /&#62; 

To enter the fcuk I AM competition you have to create a facebook fan page and get the most fans before the deadline. The prize is a modeling contract for the print campaign. By using facebook, the competitors are given an easy opportunity to spread a message to their network for support:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk8-1.jpg" border="0" width="670" height="470" align="left" /&#62; 

On the fcuk site you can follow the I AM models, get rankings and personal info: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk9.jpg" border="0" width="670" height="406" align="left" /&#62; 

The top 20 winning fcuk I AM models will be in a professional 
photo shoot for the print campaign and lookbook:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk10.jpg" border="0" width="670" height="415" align="left" /&#62; 

Mirrors are removed from the dressing rooms and installed as store windows:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk12.jpg" border="0" width="670" height="504" align="left" /&#62; 

The mirrors are see-through from the outside - as  used in interrogation rooms:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk11.jpg" border="0" width="670" height="444" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk13.jpg" border="0" width="670" height="504" align="left" /&#62; 

We installed cameras in adshells to make them into large “photo booth” commercials. 
In this way the viewer can instantly become part of the campaign:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk14.jpg" border="0" width="670" height="849" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk15.jpg" border="0" width="670" height="504" align="left" /&#62; 



&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212220/fcuk16.jpg" border="0" width="670" height="445" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/212220/fcuk</wfw:commentRss>

		</item>
		<item>
		<title>Tuborg</title>
		<link>http://www.momlookwhatimade.com/212218/Tuborg</link>
		<comments>http://www.momlookwhatimade.com/212218/Tuborg</comments>
		<pubDate>Wed, 06 Jan 2010 18:25:35 +0000</pubDate>

		<dc:creator>Mom! Look what I made </dc:creator>
		
		<category><![CDATA[Integrated]]></category>

		<guid isPermaLink="false">212218</guid>
		<description>"Pixel Rock"

Tuborg is known in Denmark for their pay-off "does something for the music".

But how can Tuborg actually do something for the music? 

Instead of sponsoring bands who are already at the top of their careers they could help upcomming new musicians. Help them grow and become ambassadors of finding new talents.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/Skrmbillede 2010-03-19 kl. 15.14.16.png" border="0" width="670" height="1" align="left" /&#62; 

To enter Pixel Rock you must upload a music video or a song and a picture. Everybody starts out equally small - the votes from people liking your music will make you bigger: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/page1.jpg" border="0" width="670" height="402" align="left" /&#62; 


The nine biggest bands win the opportunity to play the most coveted scenes in Denmark. 
Roskilde festival, Grøn koncert and Vega, places already sponsored by Tuborg:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/page2.jpg" border="0" width="670" height="400" align="left" /&#62; 


An easy menu for playing a video, voting and sharing appears on mouseover:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/page3.jpg" border="0" width="670" height="230" align="left" /&#62; 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/page4.jpg" border="0" width="670" height="230" align="left" /&#62; 

My Space, Twitter and Facebook - easy ways to recruit help to win the competition:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/tunorg_facebook.jpg" border="0" width="670" height="282" align="left" /&#62; 

Connect with your headphones and listen to new music while waiting for the bus. The Abribus is connected to the website for top nine updates and random selections of smaller bands: 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/tunorg_poster2.jpg" border="0" width="670" height="495" align="left" /&#62; 

If your headphones are connected to a modern device it´s possible to download the music. 
Both as an mp3 and a video:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/tunorg_phone.jpg" border="0" width="670" height="205" align="left" /&#62; 

BANNER BATTLES: Entering your band thrue banners and you will, as on the website, fight for being noticed. The first band to fill out the banner owns it throughout the competition:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/tunorg_ban.jpg" border="0" width="670" height="391" align="left" /&#62; 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/tunorg_ban3.jpg" border="0" width="670" height="332" align="left" /&#62; 

Banners on iTunes store with live stream of the "New and Noteworthy" albums:

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/15227/212218/itunes3.jpg" border="0" width="670" height="523" align="left" /&#62; 

</description>
		<wfw:commentRss>http://www.momlookwhatimade.com/212218/Tuborg</wfw:commentRss>

		</item>
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