"Message in the dark"

- Concept, Art Direction, Design
- Made at KesselsKramer
- Produced by We are just

Our brief was to give Ben customers something for Christmas. In a time where everyone is talking about Santa and Zwarte Piet we decided to base our idea on the insight that December is the darkest month of the year.

We invited Ben customers to a website where they could draw messages using the display light from their cell phone. A fun tool to spread warmth and light on a dark cold winter night.

The light spread on social media and potential customers picked up on the Ben light tool website.


Screen recording of the website:





Use the display light from your mobile to draw a message:



Send your light message to family and friends:



A few of the thousands of light messages spread in december:


And so on...