"Undo evil - little by little "

- Concept, Art Direction, Design
- Made at Mom! Look what I made (Proposal)

The Challange:
To build up anticipation and knowledge prior to the release of a new computer game.

The Game:
In a plan to take over the world The Evil Samurai Warlord uses ancient Kuji Magic to turn innocent forest animals into mindless Samurai warriors. To restore peace and harmony you must embark on
a journey to undo all the evil.

What we did:
We made a campaign that was part of the game. We got people involved in the game before it was released by giving them an opportunity to get an extra character. Something special to look forward to.

Movie leading people to the campaign site:




Online people could become part of the campaign by trying to get an extra character,
not available before being unlocked in the actual game:



In banners the movie used the entire site and gave one of the five keys as well:



Whenever a key is retrieved a lock opens:



Other banners were interactive and required that one find and use Kuji Magic:



By using the microphone together with augmented reality, people could both blow away
evil, trying the effect of the "Wall of wind" Kuji Magic, and get a key:









With QR codes it was possible to undo the hostile takeover of frosties.
Afterwards players were rewarded with a key and a happy tiger:



In stores the fight continued. By purchasing the game you would get another key:



Now enjoy mini ninjas with an extra character: