"Pixel Rock"

Tuborg is known in Denmark for their pay-off "does something for the music".

But how can Tuborg actually do something for the music?

Instead of sponsoring bands who are already at the top of their careers they could help upcomming new musicians. Help them grow and become ambassadors of finding new talents.



To enter Pixel Rock you must upload a music video or a song and a picture. Everybody starts out equally small - the votes from people liking your music will make you bigger:




The nine biggest bands win the opportunity to play the most coveted scenes in Denmark.
Roskilde festival, Grøn koncert and Vega, places already sponsored by Tuborg:




An easy menu for playing a video, voting and sharing appears on mouseover:





My Space, Twitter and Facebook - easy ways to recruit help to win the competition:



Connect with your headphones and listen to new music while waiting for the bus. The Abribus is connected to the website for top nine updates and random selections of smaller bands:



If your headphones are connected to a modern device it´s possible to download the music.
Both as an mp3 and a video:



BANNER BATTLES: Entering your band thrue banners and you will, as on the website, fight for being noticed. The first band to fill out the banner owns it throughout the competition:





Banners on iTunes store with live stream of the "New and Noteworthy" albums: